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T Level (Level 3) in

Marketing

Do you have a keen interest in marketing and want to progress into a creative and dynamic career in the industry?

This new two-year Marketing qualification is a great option if you are looking to explore your passion for marketing and want to gain practical work experience alongside classroom study.

The Marketing T Level programme covers a wide range of modules and also includes 315 hours of work placement, so you will be ready for a number of exciting roles in the marketing industry after completing your course.

If you’re creative, analytical and a great communicator, this course would be a great choice for you.

What will I study?

Students will develop an understanding of a broad range of issues relevant to the sector, including:

  • The purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity
  • Role of marketing including marketing as a management process, its importance, market type and reach
  • The key differences between consumers and customers and the different ways to influence them
  • Routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity
  • Customer personas and how they are used to determine marketing campaigns
    • Including purpose and typical types, e.g. competitive, spontaneous,analytical, and methodical
    • Different types of customers and consumers and what influences their behaviours
  • Organisational purpose and business aims including for profit and not for profit marketing objectives
  • The marketing and extended promotional mix (advertising, personal selling,sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix in relation to:
    • product
    • price
    • place
    • promotion
    • people
    • process
    • physical evidence

In addition to the core content, each student will also complete at least one module of occupation-specific content.

The specialisms available in the Marketing T Level are:

  • Marketing Assistant (Multi-Channel)

How long will it take?

2 years, full-time

What qualifications do I need to start?

  • 5 GCSEs at grade 4 and above (including maths and English), or a
  • Level 2 qualification in a relevant subject of an appropriate size (equivalent to 3 GCSEs), a merit+grade, and GCSE maths/English at grade 4
  • You are required to attend an interview and an applicant day

What qualifications will I gain?

  • T Level in Marketing (Level 3) (Pearsons)

Course options after this programme

  • This course is equivalent to three A Levels, so you could decide to progress onto degree level study, for example in Business, Management, Marketing, Finance & Accounting, or Project Management
  • You could complete a degree apprenticeship
  • You could go straight into employment

Career options

  • Career options following the T Level in Marketing include Marketing Manager, PR Manager, Social Media Manager, Events Manager, Advertising Executive, Marketing Researcher, E-Commerce Manager and many more.